One of our most valued processes for achieving our goal is to initially conduct a face-to-face meeting between Muslims and media executives and senior editors. This format provides an opportunity for each side to get to know one another on an intimate level, opening the door to an honest exchange of ideas and perspectives. These meetings serve as a starting point in establishing a long-term relationship.
Other successful IRG processes in this area include conducting educational media campaigns around the time of Ramadan and Hajj that describe Islamic religious beliefs & practices; immediately responding to events related to Islam by giving voice to Muslim views; conducting educational seminars for media executives and reporters on issues of importance to Muslims; participating in media community advisory boards; and, producing public service announcements. The above strategies result in 30 or more new news items a year.